A designer to celebrities and royalty such as Princess Diana, Gianni Versace brought vitality and art to an industry considered out of touch with the street. The first Versace fragrance, Gianni Versace for Women, was introduced in 1981. Fragrances for men and women are offered under the Versace, Versus, Jeans and Jeans Couture labels. The innovative Italian label has continued to produce products that allow everyone to wear the many symbols of the Versace lifestyle: luxury, glamour, and sensuality.
Gianni Versace became one of the first designers to link the music industry to the fashion industry, and it was a match that brought rich rewards to the Versace brand. Versace’s fast-growing popularity allowed him to expand into other product lines like perfumes & colognes in 1981. Versace is synonymous to bold, Seductive, and powerful, Sexy yet elegant.