Whether the memory conjures dried flowers from Norfolk tucked into ornate sachets, or the fragrance of a bottle of authentic British Eau de Cologne, lavender is to English perfumery what scones are to teatime.

The result of a creative tandem, 21 Conduit St gives the scent of lavender a singular brightness. The accord comes from a formula by Oli Marlow, whose fascination with this aromatic note goes back to his childhood. He dreamt of giving it greater contrast, making it more multi facetted, upping the tangy, fruity freshness and warming it through with resinous notes.

It's a lavender that's chiseled from the freshness of cold, crisp oranges, the cheekiness of cassis and the bittersweet comforting warmth of pine, Marlow explains. In Paris, his meeting with the perfumer Marie Schnirer Laboratoire Maelstrom opened the door to a new world of raw materials, most notably a quality of Javanese Vetiver that enriches the ensemble with a whorl of smoky, earthy notes.

21 Conduit St by Jovoy Paris is a fragrance for women and men. 21 Conduit St was launched in 2020. 21 Conduit St was created by Oli Marlow and Marie Schnirer. Top notes are Grapefruit, Rhubarb, Bergamot and Lavender. Middle notes are Balsam Fir and Amaretto. Base notes are Ambroxan, Woody Notes and Tonka Bean

21 Conduit St fragrance samples available in 1ml, 3ml and 5ml sizes.